"It is a fact that no matter how much sense gratification a person gets, he will never be satisfied. Material food, material things, material sense gratification cannot satisfy the atma (spirit soul). Just as the body needs material food, so the spirit soul needs spiritual food. To try to satisfy one’s spiritual craving with material things leads to endless consumption, greed, envy, violence, and war. Western people have as much sense gratification as one could ever want, yet they are not satisfied. Why? Because they are spiritually empty." ~Jagad Guru Siddhaswarup Ananda Paramhamsa
